Stateline Ski Co. is a personal design project inspired by my trips to the city of Stateline in Lake Tahoe, known for its unique position between two states and its mix of ski culture and nightlife. The overall brand takes cues from retro outdoor aesthetics and classic ski gear, aiming to create a visual identity that feels both familiar and functional. The name and concept highlight the idea of movement across borders, including state lines, terrain types, and daily transitions. Strong graphics, bold color choices, and efficient layouts reflect the balance between fun and performance. I focused on creating a simple and durable design that makes it easy to get outside and stay out all day. Stateline Ski Co. is made for those who ride in all conditions and shred on both sides of the line.