rest ashore coffee co. logo
For this project, I was commissioned to develop a warm and dynamic logo for Rest Ashore Coffee Company, a community-centered coffee shop on the outskirts of the Jersey Shore. Rest Ashore combines a nautical, Nantucket-inspired feel with soft, cottagecore influences to create a cozy gathering place for both locals and visitors.
logo
systems
with border
Instead of traditional navy tones, I kept the palette nautical with softer shades of aqua, warm coral red, supported by light yellow, and blue as secondary colors to maintain a fresh and approachable feel. The final design balances clean simplicity with a sense of movement, avoiding the typical circular coffee shop logo to stand out and stay versatile across merchandise and signage.
icon
The result is a cohesive identity that supports Rest Ashore’s mission to foster creativity, community, and relaxation, encouraging guests to slow down and savor their time on the coast.
