Chafing the Dream is a coed running team branding project created for the Ragnar Relay from San Diego to Huntington Beach. The identity reflects the playful spirit of the team and the scenic SoCal route—featuring beach views, coastal hills, and perfect California weather. A bold logo pairs with a vibrant palette of cool ocean blues and bright complementary orange, evoking both the breeze and the energy of the race. The typeface “Venice Blvd” adds a fun, retro-sporty vibe that ties into the beachside aesthetic. Graphics inspired by waves, sunbursts, and varied terrain bring motion and unity across team merchandise and event posters. The result is a fresh, lighthearted brand that celebrates endurance, community, and the joy of running together.